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How to Generate Buzz for Your Business

But first, what makes news anyway? A news hook is what draws someone into your small-business story. It’s something that’s compelling, captivating, unique and timely. When you’re looking for local news coverage, make sure you have a solid information that includes...

11 Tips to Become a Media Darling

BUZZ, BUZZ, BUZZ Even if you’ve never said it out loud, you know you want publicity for you and your business.  Who doesn’t? Even if you are an introvert, you can get through an interview and an article. Being a media darling or securing publicity that...

Why Bother With Traditional Media?

WORKING WITH LEGACY MEDIA CAN BE DAUNTING. IS IT WORTH IT FOR DIY PR? We had such a great time chatting with Cyndy Hoenig, Vicki Clark Gourley and Brent Skarky in 2020 … a Zoom interview we did because … covid. BTW, sorry about the connection glitches. The...