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Write A Media Pitch

Write A Media Pitch

First the Pitch, then the Release You have to learn to pitch before you can send out a press release, so here goes:             The pitching process is 98% preparation and 2% execution. This is critical and what truly leads to successful media placements.  Before you...
PERFECTING YOUR 10 SECOND ELEVATOR PITCH

PERFECTING YOUR 10 SECOND ELEVATOR PITCH

Your elevator pitch is a synopsis, a capsule that draws attention to who you are, what you do and how you benefit others — in less than 10 seconds. Think of it as your verbal business card. Let’s discuss how to perfect your 10 second elevator pitch....
YOUR EMAIL SIGNATURE IS PR & A CTA

YOUR EMAIL SIGNATURE IS PR & A CTA

SAY GOODBYE TO SIMPLE EMAIL SIGN OFF’S I don’t know about you but, I’ve read, heard and watched all kinds of email marketing tips. As for email signatures, there are two camps: ‘keep it simple so that it will look personal, like a friend’ or the ‘use it for...
Help A Reporter Out

Help A Reporter Out

Ready to get more media coverage? Help a Reporter Out (HARO) connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from...
How To Influence Consumer Behavior

How To Influence Consumer Behavior

How do you reach new audiences, drive engagement and influence how your customers feel about your product or service? You implement public relations. Why? Because you influence consumer behavior – and it can have a massive impact on the success of your business. If...
Tips for Building Business Relationships

Tips for Building Business Relationships

Relationships are the building blocks for all of our business activities. The relationships we have with our coworkers, the communities we serve, and even our adversaries are the means for achieving our goals which includes building business relationships. People...