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Write A Media Pitch
First the Pitch, then the Release You have to learn to pitch before you can send out a press release, so here goes: The pitching process is 98% preparation and 2% execution. This is critical and what truly leads to successful media placements. Before you...
PERFECTING YOUR 10 SECOND ELEVATOR PITCH
Your elevator pitch is a synopsis, a capsule that draws attention to who you are, what you do and how you benefit others -- in less than 10 seconds. Think of it as your verbal business card. Let's discuss how to perfect your 10 second elevator pitch. Perfecting your...
HOW TO PITCH YOURSELF TO TOP PODCASTS
Being a guest on a podcast is one of the best ways to get your content out there to those who don't know you exist, with little effort on your part. Hopefully, we can provide you with all you need to know on how to pitch yourself to top podcasts. PODCAST GUEST AS A...
HOW TO CREATE A PRESS KIT
In order to effectively conduct a publicity campaign, you need a Press Kit. Media Kits are also Press Kits, however, most of the time Media Kits are on sites where you need analytics along with accomplishments. Those downloadable 'one sheet pages' you'd typically...
11 COMMUNICATION STRATEGIES for 2023
Are you planning a communication strategy for 2023? Let us give you 11 communication strategy tips for 2023 that will help you plan and succeed in PR. WHY ARE YOU IMPORTANT? The phrase ‘dive right in’ should be the norm these days. No extra fluff when writing content....
YOUR EMAIL SIGNATURE IS PR & A CTA
SAY GOODBYE TO SIMPLE EMAIL SIGN OFF’S I don’t know about you but, I’ve read, heard and watched all kinds of email marketing tips. As for email signatures, there are two camps: ‘keep it simple so that it will look personal, like a friend’ or the ‘use it for...
Help A Reporter Out
Ready to get more media coverage? Help a Reporter Out (HARO) connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from...
How To Influence Consumer Behavior
How do you reach new audiences, drive engagement and influence how your customers feel about your product or service? You implement public relations. Why? Because you influence consumer behavior – and it can have a massive impact on the success of your business. If...
How to Generate Buzz for Your Business
But first, what makes news anyway? A news hook is what draws someone into your small-business story. It’s something that’s compelling, captivating, unique and timely. When you’re looking for local news coverage, make sure you have a solid information that includes...
Why Journalist Love Businesses Who Do Their Own PR
Understand The Rules of the Newsroom Journalist love businesses who do their own PR. Media coverage really isn’t that hard if you understand the rules of the newsroom. Why? Cheryl Connor of Forbes says 'An entrepreneur is someone entirely comfortable pitching and...
Tips for Building Business Relationships
Relationships are the building blocks for all of our business activities. The relationships we have with our coworkers, the communities we serve, and even our adversaries are the means for achieving our goals which includes building business relationships. People...
11 Tips to Become a Media Darling
BUZZ, BUZZ, BUZZ Even if you've never said it out loud, you know you want publicity for you and your business. Who doesn't want to become a media darling? Even if you are an introvert, you can get through an interview and an article. Being a media darling or securing...
HOW TO EVALUATE YOUR MARKETING/ADVERTISING
GUEST BLOGGER ... THE G.O.A.T GEAN ATKINSON! We are so honored to have a guest blogger today that will tell you how to evaluate your marketing and advertising ... Gean B. Atkinson of Atkinson Advertising Associates, Inc. He is in The Oklahoma Journalism Hall of Fame...
USING CREATIVE CONTENT AS AN OUTREACH TOOL
Creative Content is King Using creative content as an outreach tool IS king, especially for DIY PR business owners and preferably these days in video format. It doesn't have to be though ... you've seen creative meme's too. Content has the ability to showcase your...
PUBLIC RELATIONS SUCCESS USING SOCIAL MEDIA
Why Social Media Participation is Critical for PR It's hard to know the difference when planning marketing and public relations. Is public relations dying out? We don't think so. In fact, the internet enhances to ability to reach media you had no ability to contact...
How To Involve Businesses in Your Nonprofit
BUSINESSES AMPLIFY THE GIVING POWER TO YOUR NONPROFIT Central Oklahoma Habitat for Humanity (COHFH) attributes a significant part of its growth and success over the past 30+ years to building and sustaining partnerships within the local business community. They know...
DONUTS & DATABASES, ITS GIVING SEASON!
It's giving season and what better way to give than add in some donuts! 1. Subscribe to The Media Insider HERE. You will receive an email asking if you are interested in receiving a one year license to The Media Insider. 2. The email will ask if you will...
806 PR TIPS IN 140 CHARACTERS OR LESS 21-40
DIY PR TIPS PR Guru Cyndy Hoenig started posting PR tips on Twitter in 2009. In 2016, she put 806 of them in a free ebook on free-ebook.net. She was the #1 download that year. We are posting the tips, 806 PR TIPS IN 140 CHARACTERS, 20 at a time and placing them all...
Why Bother With Traditional Media?
WORKING WITH LEGACY MEDIA CAN BE DAUNTING. IS IT WORTH IT FOR DIY PR? We had such a great time chatting with Cyndy Hoenig, Vicki Clark Gourley and Brent Skarky in 2020 ... a Zoom interview we did because ... covid. BTW, sorry about the connection glitches. The...
8 RULES FOR PERFECT MEDIA RELATIONS
If you've worked in a marketing/PR department, you know that there are proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. If you've had your own business for a while, you may have figured these out...