DIY PR & COMMUNICATION TIPS & HACKS
Why Every Small Business Needs an AI Communication Strategy
Taking Off A Few Hats Small business owners wear every hat — strategist, marketer, communicator, operations manager, even tech support. But now, artificial intelligence can finally take one (or two) of those hats off your head. Every small business and entrepreneur...
How Childhood Curiosity Leads to Problem Solving, Creativity, and Career Growth
Why Asking Why and How Fuels Creativity and Problem-Solving for Life When we were kids, the adults around us either loved—or barely tolerated—our endless stream of “why?” and “how?”questions. What I didn’t realize then is that curiosity wasn’t just a phase—it was...
Mastering Content That Stands Out
Mastering Content That Stands Out When it comes to creating ‘content that pops,’ everyone’s got an opinion—but here’s the real deal: it’s all about *capturing attention.* The secret sauce? Knowing your audience like the back of your hand. Are they drawn to muted...
Risk, Growth, and the Realities of Running a Small Business
Risk isn’t a one-time act—it’s a habit. Most of the time, I’ve never been afraid of taking risks. But in my work with my brand Nosey Parker, I worked with over 220 small retail businesses, who felt that simply opening their doors as the biggest risk they’ll ever...
HOW TO USE CITIZEN JOURNALISTS AS A STRATEGY
Harness The Power of Citizen Journalist If you want to avoid traditional media and need to spread a message, creating a strategy plan that will harness the power of citizen journalists is the way to go. Here's a strategy plan for a launch, brand awareness, or...
10 TIPS For Contacting Media
Here are 10 TIPS When Contacting Media: 1. Build relationships with media contacts and do your research. Comment on their online stories or the media social media accounts. Let them know that you respect their profession and what they choose to right about, even if...
Your Startup’s Secret Weapon
Let’s Get Real: Your Startup’s Secret Weapon Products, services, opportunities ... the list goes on as far as what is offered in the startup scene. The real magic? It’s all about how you communicate your value to the world. Nailing your messaging can be the difference...
10 Ways to Clarify Goals and Messaging
Why Clarifying Goals and Messaging Is Important for Small Businesses Clarifing goals is your business superpower. When your goals and messaging are crystal clear, everything falls into place. It’s how you keep your communication consistent, align your objectives with...
1990s-Inspired Social Media Marketing Strategy
CLASSIC MARKETING PRINCIPLES IS SOOOO 90'S! In the 90s, brands used a mix of bold advertising, TV spots, word-of-mouth tactics, and mass appeal to stand out. You will see tips for social media that are consistently used today, however, the key to 90's marketing is...
Best ChatGPT Prompts for Public Relations
PROMPTS for CHATGPT Discloser: Always check the reliability of AI-generated content, making sure it's legit! These ChatGPT prompts are tailored specifically for press release activities, designed to help with a variety of tasks from crafting press releases to...
10 STORYTELLING TECHNIQUES
Compelling Writing: 10 Storytelling Techniques to Captivate Your Audience In a world flooded with content, compelling writing has the power to cut through the noise and grab your audience's attention. Whether you’re crafting a blog post, a marketing email, or social...
HOW TO OWN YOUR DIFFERENCE & BUILD YOUR BRAND
OWN YOUR DIFFERENCE Ask yourself this question and write it down. "What do you do that cannot be replicated by others". It may be one thing, it may be several things. You may say 'Margaret, I just do it better than everyone else." Okay ... can you legitimately prove...
What Are The Basic Key Tasks To Drive Your Brand
Driving a brand successfully involves a multifaceted approach ... Driving a brand successfully involves a multifaceted approach that balances strategic planning, creative marketing, and consistent engagement with both the market and internal stakeholders. The...
Brand Building A Very Important Performance Metric
Brand building is indeed a critical aspect of marketing, and it involves creating a strong and positive brand image to influence customers' perceptions and choices. While it might not be the only important metric to focus on, it is certainly among the top priorities...
Write A Media Pitch
First the Pitch, then the Release Before you can send out a press release, you need to learn how to pitch. The pitching process is 98% preparation and 2% execution, which is crucial for successful media placements. There are 11 steps to tackle before making the...
Top Trends for Small-Medium Businesses
Are you a small business owner? Keeping up with all of the current market conditions and new trends can be a rabbit hole for most. It also causes FOMO big time. How do you keep up without changing your own niche? Let's talk about how to cherry pick the ever-changing...
PERFECTING YOUR 10 SECOND ELEVATOR PITCH
Your elevator pitch is a synopsis, a capsule that draws attention to who you are, what you do and how you benefit others -- in less than 10 seconds. Think of it as your verbal business card. Let's discuss how to perfect your 10 second elevator pitch. Perfecting your...
10 Effective Ways to Differentiate Your Business
Differentiate Your Business and Stand Out in the Competitive Market Unique Value Proposition (UVP): Clearly define what sets your business apart from the competition. Identify your strengths, specializations, or unique offerings that address specific customer needs...
HOW TO PITCH YOURSELF TO TOP PODCASTS
Being a guest on a podcast is one of the best ways to get your content out there to those who don't know you exist, with little effort on your part. Hopefully, we can provide you with all you need to know on how to pitch yourself to top podcasts. PODCAST GUEST AS A...
HOW TO CREATE A PRESS KIT
In order to effectively conduct a publicity campaign, you need a Press Kit. Media Kits are also Press Kits, however, most of the time Media Kits are on sites where you need analytics along with accomplishments. Those downloadable 'one sheet pages' you'd typically...