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How To Influence Consumer Behavior
How do you reach new audiences, drive engagement and influence how your customers feel about your product or service? You implement public relations. Why? Because you influence consumer behavior – and it can have a massive impact on the success of your business. If...
How to Generate Buzz for Your Business
But first, what makes news anyway? A news hook is what draws someone into your small-business story. It’s something that’s compelling, captivating, unique and timely. When you’re looking for local news coverage, make sure you have a solid information that includes...
Why Journalist Love Businesses Who Do Their Own PR
Media coverage really isn’t that hard if you understand the rules of the newsroom. Journalist love businesses who do their own PR. Why? Cheryl Connor of Forbes says 'An entrepreneur is someone entirely comfortable pitching and selling their wares every day. They have...
Tips for Building Business Relationships
Relationships are the building blocks for all of our business activities. The relationships we have with our coworkers, the communities we serve, and even our adversaries are the means for achieving our goals. People don't work in isolation: we work together. It is...
11 Tips to Become a Media Darling
BUZZ, BUZZ, BUZZ Even if you've never said it out loud, you know you want publicity for you and your business. Who doesn't? Even if you are an introvert, you can get through an interview and an article. Being a media darling or securing publicity that leads to lots...
HOW TO EVALUATE YOUR MARKETING/ADVERTISING
GUEST BLOGGER ... THE G.O.A.T GEAN ATKINSON! We are so honored to have a guest blogger today that will tell you how to evaluate your marketing and advertising ... Gean B. Atkinson of Atkinson Advertising Associates, Inc. He is in The Oklahoma Journalism Hall of Fame...
Using Creative Content as an Outreach Tool
Creative Content is King ... especially for DIY PR business owners and preferably these days in video format. It doesn't have to be though ... you've seen creative meme's too. Content has the ability to showcase your company as a thought leader, in addition to having...
PUBLIC RELATIONS SUCCESS USING SOCIAL MEDIA
It's hard to know the difference when planning marketing and public relations. Is public relations dying out? We don't think so. In fact, the internet enhances to ability to reach media you had no ability to contact before. So can you effectively use social media and...
How To Involve Businesses in Your Nonprofit
Central Oklahoma Habitat for Humanity (COHFH) attributes a significant part of its growth and success over the past 30+ years to building and sustaining partnerships within the local business community. They know how to involve the nonprofit and gain support from...
DONUTS & DATABASES, ITS GIVING SEASON!
It's giving season and what better way to give than add in some donuts! 1. Subscribe to The Media Insider HERE. You will receive an email asking if you are interested in receiving a one year license to The Media Insider. 2. The email will ask if you will...