Being a guest on a podcast is one of the best ways to get your content out there to those who don’t know you exist, with little effort on your part. Hopefully, we can provide you with all you need to know on how to pitch yourself to top podcasts.
PODCAST GUEST AS A MAJOR MARKETING TOOL
Compared to other ways of marketing, guest podcasting is quicker and easier. I have a client who uses being a guest on podcasts as her sole marketing strategy. She does not advertise on any social platforms and manages to average 45 new subscribers a week. She gets on 12 podcasts a year … once a month and on the day the podcast launches, she average 200 subscribers. That is 4,740 new subscribers a year. She uses a free offer page, as well as a list of her courses on the same page.
Whether you’re going on a top podcast with thousands of listeners, or a more niche one with a small, dedicated following, you can make great gains. Putting your message in front of a new group of people can only be a good thing. The podcast host has put in all the work creating an engaged audience, so you don’t have to. If the listeners trust the host, chances are some of that trust will rub off you too. This level of instant credibility makes your efforts so much more effective, as you don’t have to start from scratch to win people over.
If you are interested in learning how to pitch yourself to top podcasters, download our free guide “PITCHING PODCASTS“.