
The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any news in a factual and efficient way.
WHY DO I NEED A PRESS RELEASE
Press Releases help you establish relationships with the media or a particular journalist who covers your type of business or may see you as an expert in your field. If you’re reaching out to a reporter with a well-written press release that is relevant to their industry, they will take notice and appreciate it. Even if they can’t cover the topic or product your press release relates to this time, they are more likely to work with you in the future because you’ve established that credibility.
DRIVE TRAFFIC TO YOUR WEBSITE
Search algorithms are looking for well-written content that naturally incorporates keywords and links. A well-written press release utilizing SEO best practices for search algorithms allows search engines to find, match, index and rank your press release. Make sure you repurpose your press release to create additional content. For example, turn it into a blog. Add additional information to the details.
INCREASE CUSTOMER ENGAGEMENT
You can get your press release in front of a wider audience. Online news distributors, social media, online weekly and monthly calendars give your press release that contains links, multi-media or links to multi-media, more opportunities for engagement. If you do not have a large online social audience, sending a press release out to media that would cover your event or product announcement, gives you much more opportunity than just a post.
Click on the link below. Fill out form completely. All fields are required. You will receive an email with all the information we need to write your press release!
Articles
HOW TO PITCH YOURSELF TO TOP PODCASTS
Being a guest on a podcast is one of the best ways to get your content out there to those who don't know you exist, with little effort on your part. Hopefully, we can provide you with all you need to know on how to pitch yourself to top podcasts. PODCAST GUEST AS A...
HOW TO CREATE A PRESS KIT
In order to effectively conduct a publicity campaign, you need a Press Kit. Media Kits are also Press Kits, however, most of the time Media Kits are on sites where you need analytics along with accomplishments. Those downloadable 'one sheet pages' you'd typically...
11 COMMUNICATION STRATEGIES for 2023
Are you planning a communication strategy for 2023? Let us give you 11 communication strategy tips for 2023 that will help you plan and succeed in PR. WHY ARE YOU IMPORTANT? The phrase ‘dive right in’ should be the norm these days. No extra fluff when writing content....