The purpose of a press release is to get attention, make news and generate publicity. Most importantly, press releases are an effective way to create interest around any news in a factual and efficient way.
WHY DO I NEED A PRESS RELEASE
Press Releases help you establish relationships with the media or a particular journalist who covers your type of business or may see you as an expert in your field. If you’re reaching out to a reporter with a well-written press release that is relevant to their industry, they will take notice and appreciate it. Even if they can’t cover the topic or product your press release relates to this time, they are more likely to work with you in the future because you’ve established that credibility.
DRIVE TRAFFIC TO YOUR WEBSITE
Search algorithms are looking for well-written content that naturally incorporates keywords and links. A well-written press release utilizing SEO best practices for search algorithms allows search engines to find, match, index and rank your press release. Make sure you repurpose your press release to create additional content. For example, turn it into a blog. Add additional information to the details.
INCREASE CUSTOMER ENGAGEMENT
You can get your press release in front of a wider audience. Online news distributors, social media, online weekly and monthly calendars give your press release that contains links, multi-media or links to multi-media, more opportunities for engagement. If you do not have a large online social audience, sending a press release out to media that would cover your event or product announcement, gives you much more opportunity than just a post.
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