DIY PR for ATTORNEY/LEGAL
COMPREHENSIVE
PLANNING GUIDE
Your DIY PR for ATTORNEY’S planning guide is 42 pages! It’s packed full of great ‘to do’s’.
4 Tips from a section called 16 Tips and Tricks
Offer A Tip Sheet
Consider sending this to one of your media contacts monthly, or on holidays. This is a simple and concise list of tips or pointers that will help your target audiences with a particular need, task or situation. Send to a TV producer or print journalist who best fits your target audience. Tell him to feel free to republish or air these and to use them on their Web site as long as proper attribution is given.
For example:
– 10 Tips for Better Communication with Clients
– Six Ways to Avoid Legal Malpractice Lawsuits
– Top 10 Mistakes Employers Make in Their Employment Contracts
– 10 Reasons you need an Estate Plan
Write About Changes in Laws
Laws change all the time. Write about it and submit your perspective to the
media. The small business PR opportunity could even lead to you writing an
opinion piece in a major business magazine.
Local Legal Media Relationships
Identify business and legal reporters in your local area and build relationships with them by sending notes and story ideas. They will eventually call on you for expert weigh-in on their stories.
Youtube Videos
Even if you’re not good in front of a camera, doing your own YouTube videos can be a great way for you to get some experience. Do one or two-minute updates on accounting tips and publish your videos so small business owners can watch you and fall in love with your personality. Its easy to categorize them and also stream them onto your website.
Yes, 42 pages of all ‘the things” you can do to make sure your publication is a success. There are many public relations tactics you can employ to develop new business and increase existing business. Tactics designed to increase awareness among your target customers, create an ongoing buzz and position you as an expert in your industry will inevitably increase profit. But first and foremost, it’s about confidence. You must believe in your message and your ability to deliver in order for your PR efforts to be successful. Below are just a few things we cover:
- Leveraging Your Expertise via PR
- Adding PR to Your Marketing Mix
- Creating a PR Program
- Knowing What Makes News
- Finding Your Niche/Brand
- Working with Your Local Paper (remember they are online too)
- Crisis Management
- Becoming An Expert
And sooooo much more!
We’ve Got You Covered
WHAT DO WE USE?
This is our guide we use when representing an author and we want to share it with you. Don’t get caught up in the length or all the things we tell you to consider, however, see it as a path and you choose what is important to you … what fits your personality.
WHAT YOU GET:
REMEMBER THIS …
With the rise of social platforms, actual in person relationships are nonexistent to most. We are all socially distant in reality. We see influencers and people who say they have become millionaires using social platforms and email marketing. Maybe so, but you will become successful by creating relationships and helping others. Never stop building meaningful relationships with people in your industry. Choosing to instead view competitors as potential partners and collaborators can positively impact your business in a big way.
Make sure you LOVE what you do. Do you and love “doing” you. You will grow an audience by doing that. Heard of Gary V? Check him out. He’s not for everyone but he has drawn a massive audience ‘not fitting into the mold’.
Don’t take the business advice you hear as gospel to be followed word-for-word. Rather, use it as a tool to inform your big decisions and major strategic moves within your own business.
Becoming a successful author is more about your mentality, psychology and determination than it is about finding little tips, tricks, hacks and exploitations in the marketplace.