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Hiring a PR pro is not inexpensive and for good reason.

Why?

  1. You are paying for a publicists hard earned connections with all types of media.
  2. Relationships are what gets you press.
  3. As a business owner you are busy doing what you do well. It’s hard to balance.

DIY PR Kits are full of expertise and How To’s. You don’t have to do it all. Choose what is important to you based on your audience and what you do.We are adding more every week, so if you don’t see your professional, sign up for a notification when your profession will be available.All DIY PR KITS are $99 each. Hiring a PR professional costs at a minimum $2k a month, with 6-9 month minimums.By the way, all of the DIY PR Kits are free to those who have a yearly license to use our media database.

$99

Your DIY PR planning guide is 49 pages! It's packed full of great 'to do's'. We've also included a spreadsheet for tracking your efforts.

TMI DIY PR Authors pages

Sample Page:

Sneak Peak Author DIY PR

3 pages of ‘CREATING A BEST SELLER’ and also how to use your book to become a speaker!

 

10 COMMANDMENTS OF PITCHING A STORY:

  1. BE BRIEF. JOURNALISTS ARE ALWAYS ON DEADLINE & THEY RECEIVE 100 PITCHES EACH DAY. GET TO THE POINT; CUT THROUGH THE NOISE. PUT TOGETHER A DRAFT COPY OF THE STORY AND BULLET POINT THE KEY INFO.
  2. USE VISUALS AND A CATCHY SUBJECT LINE. NOT ONLY ARE VISUALS MORE CONVINCING, THEY MAKE JOURNALISTS' JOBS EASIER BY PROVIDING ASSETS THEY CAN USE IN THEIR FEATURE.
  3. CHOOSE THE RIGHT JOURNALIST & KNOW THEIR NAME. YOU CAN RARELY SALVAGE A NAME OR PUBLICATION MISTAKE. TAKE THE TIME TO PERSONALIZE YOUR PITCH SO THEY KNOW IT'S NOT A COPY-PASTE MESSAGE.
  4. NO BRIBING, HOWEVER YOU MIGHT FIND OUT IF THE REPORTER HAS A VICE ... LIKE CANDY OR CAKE! NO MATTER HOW WELL-INTENTIONED, YOU SHOULD NOT OFFER SOMETHING TO A JOURNALIST IN EXCHANGE FOR COVERING YOUR BUSINESS.
  5. NEVER EXAGGERATE. ANYTHING YOU OFFER SHOULD BE SOMETHING YOU CAN ACTUALLY DELIVER. GET A JOURNALIST EXCITED WITHOUT USING HYPERBOLE.
  6. A REPORTER'S AREA OF COVERAGE IS REFERRED TO AS THEIR "BEAT". MAKE SURE YOU'RE PITCHING THE RIGHT PERSON FOR YOUR INDUSTRY.
  7. BE READY AND KNOW THE EDITORIAL CALENDAR FOR THE ENTITY.  IF A REPORTER WRITES BACK WITHIN A DAY AND TIME THEY WANT TO INTERVIEW YOU, YOU DON'T GET TO "RESCHEDULE"-- MAKE IT HAPPEN.
  8. A REPORTER'S NOT GOING TO REPEAT A STORY JUST TO INLUDE YOU. USE THEIR EXISTING ARTICLES TO INSPIRE IDEAS FOR YOUR OWN PITCH.
  9. IS YOUR STORY RELEVANT? CREATE YOUR PITCH AROUND SOMETHING PEOPLE ARE ALREADY TALKING ABOUT.
  10. THICK SKIN REQUIRED. YOU'RE GOING TO HEAR "NO" A LOT -- KEEP GOING.

All of the above tips are from an accumulation of fab PR sites online such as Tell Public Relations, Medium.com, and Linkedin.com

 

$99

Your DIY PR planning guide is 27 pages! It's packed full of great 'to do's'. 

4 Tips from a section called 16 Tips and Tricks

Offer Your Own Tip Sheet
Create a list of tips that will help small businesses better understand their
accounting and taxes. Send the tip sheet to the media to have them include it
in their money columns.

Create A Twitter Chat
And you thought Twitter was just for cancel culture! Start up your own Twitter chat. It's like a live podcast. Invite your co-hosts and create a branded hashtag so accountants all over the country can connect with and learn from you.

Local Finance Media Relationships
Identify business and finance reporters in your local area and build relationships with them by sending notes and story ideas. They will eventually call on you for expert weigh-in on their stories.

Youtube Videos
Even if you’re not good in front of a camera, doing your own YouTube videos can be a great way for you to get some experience. Do one or two-minute updates on accounting tips and publish your videos so small business owners can watch you and fall in love with your personality. Its easy to categorize them and also stream them onto your website.

10 COMMANDMENTS OF PITCHING A STORY:

  1. BE BRIEF. JOURNALISTS ARE ALWAYS ON DEADLINE & THEY RECEIVE 100 PITCHES EACH DAY. GET TO THE POINT; CUT THROUGH THE NOISE. PUT TOGETHER A DRAFT COPY OF THE STORY AND BULLET POINT THE KEY INFO.
  2. USE VISUALS AND A CATCHY SUBJECT LINE. NOT ONLY ARE VISUALS MORE CONVINCING, THEY MAKE JOURNALISTS' JOBS EASIER BY PROVIDING ASSETS THEY CAN USE IN THEIR FEATURE.
  3. CHOOSE THE RIGHT JOURNALIST & KNOW THEIR NAME. YOU CAN RARELY SALVAGE A NAME OR PUBLICATION MISTAKE. TAKE THE TIME TO PERSONALIZE YOUR PITCH SO THEY KNOW IT'S NOT A COPY-PASTE MESSAGE.
  4. NO BRIBING, HOWEVER YOU MIGHT FIND OUT IF THE REPORTER HAS A VICE ... LIKE CANDY OR CAKE! NO MATTER HOW WELL-INTENTIONED, YOU SHOULD NOT OFFER SOMETHING TO A JOURNALIST IN EXCHANGE FOR COVERING YOUR BUSINESS.
  5. NEVER EXAGGERATE. ANYTHING YOU OFFER SHOULD BE SOMETHING YOU CAN ACTUALLY DELIVER. GET A JOURNALIST EXCITED WITHOUT USING HYPERBOLE.
  6. A REPORTER'S AREA OF COVERAGE IS REFERRED TO AS THEIR "BEAT". MAKE SURE YOU'RE PITCHING THE RIGHT PERSON FOR YOUR INDUSTRY.
  7. BE READY AND KNOW THE EDITORIAL CALENDAR FOR THE ENTITY.  IF A REPORTER WRITES BACK WITHIN A DAY AND TIME THEY WANT TO INTERVIEW YOU, YOU DON'T GET TO "RESCHEDULE"-- MAKE IT HAPPEN.
  8. A REPORTER'S NOT GOING TO REPEAT A STORY JUST TO INLUDE YOU. USE THEIR EXISTING ARTICLES TO INSPIRE IDEAS FOR YOUR OWN PITCH.
  9. IS YOUR STORY RELEVANT? CREATE YOUR PITCH AROUND SOMETHING PEOPLE ARE ALREADY TALKING ABOUT.
  10. THICK SKIN REQUIRED. YOU'RE GOING TO HEAR "NO" A LOT -- KEEP GOING.

All of the above tips are from an accumulation of fab PR sites online such as Tell Public Relations, Medium.com, and Linkedin.com

 

$99

Your DIY PR planning guide is 42 pages! It's packed full of great 'to do's'.

4 Tips from a section called 16 Tips and Tricks

Offer A Tip Sheet
Consider sending this to one of your media contacts monthly, or on holidays. This is a simple and concise list of tips or pointers that will help your target audiences with a particular need, task or situation. Send to a TV producer or print journalist who best fits your target audience. Tell him to feel free to republish or air these and to use them on their Web site as long as proper attribution is given.

For example:
- 10 Tips for Better Communication with Clients
- Six Ways to Avoid Legal Malpractice Lawsuits
- Top 10 Mistakes Employers Make in Their Employment Contracts
- 10 Reasons you need an Estate Plan

Write About Changes in Laws
Laws change all the time. Write about it and submit your perspective to the
media. The small business PR opportunity could even lead to you writing an
opinion piece in a major business magazine.

Local Legal Media Relationships
Identify business and legal reporters in your local area and build relationships with them by sending notes and story ideas. They will eventually call on you for expert weigh-in on their stories.

Youtube Videos
Even if you’re not good in front of a camera, doing your own YouTube videos can be a great way for you to get some experience. Do one or two-minute updates on accounting tips and publish your videos so small business owners can watch you and fall in love with your personality. Its easy to categorize them and also stream them onto your website.

10 COMMANDMENTS OF PITCHING A STORY:

  1. BE BRIEF. JOURNALISTS ARE ALWAYS ON DEADLINE & THEY RECEIVE 100 PITCHES EACH DAY. GET TO THE POINT; CUT THROUGH THE NOISE. PUT TOGETHER A DRAFT COPY OF THE STORY AND BULLET POINT THE KEY INFO.
  2. USE VISUALS AND A CATCHY SUBJECT LINE. NOT ONLY ARE VISUALS MORE CONVINCING, THEY MAKE JOURNALISTS' JOBS EASIER BY PROVIDING ASSETS THEY CAN USE IN THEIR FEATURE.
  3. CHOOSE THE RIGHT JOURNALIST & KNOW THEIR NAME. YOU CAN RARELY SALVAGE A NAME OR PUBLICATION MISTAKE. TAKE THE TIME TO PERSONALIZE YOUR PITCH SO THEY KNOW IT'S NOT A COPY-PASTE MESSAGE.
  4. NO BRIBING, HOWEVER YOU MIGHT FIND OUT IF THE REPORTER HAS A VICE ... LIKE CANDY OR CAKE! NO MATTER HOW WELL-INTENTIONED, YOU SHOULD NOT OFFER SOMETHING TO A JOURNALIST IN EXCHANGE FOR COVERING YOUR BUSINESS.
  5. NEVER EXAGGERATE. ANYTHING YOU OFFER SHOULD BE SOMETHING YOU CAN ACTUALLY DELIVER. GET A JOURNALIST EXCITED WITHOUT USING HYPERBOLE.
  6. A REPORTER'S AREA OF COVERAGE IS REFERRED TO AS THEIR "BEAT". MAKE SURE YOU'RE PITCHING THE RIGHT PERSON FOR YOUR INDUSTRY.
  7. BE READY AND KNOW THE EDITORIAL CALENDAR FOR THE ENTITY.  IF A REPORTER WRITES BACK WITHIN A DAY AND TIME THEY WANT TO INTERVIEW YOU, YOU DON'T GET TO "RESCHEDULE"-- MAKE IT HAPPEN.
  8. A REPORTER'S NOT GOING TO REPEAT A STORY JUST TO INLUDE YOU. USE THEIR EXISTING ARTICLES TO INSPIRE IDEAS FOR YOUR OWN PITCH.
  9. IS YOUR STORY RELEVANT? CREATE YOUR PITCH AROUND SOMETHING PEOPLE ARE ALREADY TALKING ABOUT.
  10. THICK SKIN REQUIRED. YOU'RE GOING TO HEAR "NO" A LOT -- KEEP GOING.

All of the above tips are from an accumulation of fab PR sites online such as Tell Public Relations, Medium.com, and Linkedin.com.

$59

Your DIY PR planning guide for Direct Sales or the Self-employed is 18 pages! It's packed full of great 'to do's'. 

Publicity and How To Get It

1. Media play. HARO, or Help a Reporter Out, is your first step to getting noticed. And it's free. HelpAReporterOut.com offers quality leads for people in all industries to get noticed on radio, TV and through published articles. Three times a day, you'll receive an e-mail with 20 to 30 queries from journalists, editors and producers who need sources for their respective media outlets. If your specialty, company or service fits what the query is calling for, you simply e-mail the contact and pitch yourself. The overriding rule for responding is that your response be on target. There are a few other rules, and you should read them before you respond.

2. Powerful press releases. Press releases seem old school but are still a useful tool for generating publicity, especially when you announce your company's opening, new hires, new product lines or services. Press releases are undergoing a transformation, however. Today they're more often geared toward consumers, not just the media. Consider creating different press releases for different markets.

What if you can't think of a reason to send a press release? Offer something for free. Announcing a freebie is an almost guaranteed way to get the media to write about you. It's also a great way to capture people's e-mail addresses so you can build a community of followers, get sales leads and sell products and services. Send your release to the Calendar section of your newspaper. Find media contacts on our website https://themediainsider.co.

3. Savvy social networking. LinkedIn, Facebook, Instagram and Twitter. Social networking sites can be a helpful tool for marketing if you use them to develop relationships. The No. 1 rule in social networking--be social. If you decide to promote your business in the realm of social media, it takes time and energy. You can't show up occasionally and expect results. On the other hand, shameless self promotion 24/7 won't be tolerated, either. Your follows will want to get to know you, so if you don’t want to be seen … get a spokesperson. Relationships are everything."

10 COMMANDMENTS OF PITCHING A STORY:

  1. BE BRIEF. JOURNALISTS ARE ALWAYS ON DEADLINE & THEY RECEIVE 100 PITCHES EACH DAY. GET TO THE POINT; CUT THROUGH THE NOISE. PUT TOGETHER A DRAFT COPY OF THE STORY AND BULLET POINT THE KEY INFO.

  2. USE VISUALS AND A CATCHY SUBJECT LINE. NOT ONLY ARE VISUALS MORE CONVINCING, THEY MAKE JOURNALISTS' JOBS EASIER BY PROVIDING ASSETS THEY CAN USE IN THEIR FEATURE.

  3. CHOOSE THE RIGHT JOURNALIST & KNOW THEIR NAME. YOU CAN RARELY SALVAGE A NAME OR PUBLICATION MISTAKE. TAKE THE TIME TO PERSONALIZE YOUR PITCH SO THEY KNOW IT'S NOT A COPY-PASTE MESSAGE.

  4. NO BRIBING, HOWEVER YOU MIGHT FIND OUT IF THE REPORTER HAS A VICE ... LIKE CANDY OR CAKE! NO MATTER HOW WELL-INTENTIONED, YOU SHOULD NOT OFFER SOMETHING TO A JOURNALIST IN EXCHANGE FOR COVERING YOUR BUSINESS.

  5. NEVER EXAGGERATE. ANYTHING YOU OFFER SHOULD BE SOMETHING YOU CAN ACTUALLY DELIVER. GET A JOURNALIST EXCITED WITHOUT USING HYPERBOLE.

  6. A REPORTER'S AREA OF COVERAGE IS REFERRED TO AS THEIR "BEAT". MAKE SURE YOU'RE PITCHING THE RIGHT PERSON FOR YOUR INDUSTRY.

  7. BE READY AND KNOW THE EDITORIAL CALENDAR FOR THE ENTITY.  IF A REPORTER WRITES BACK WITHIN A DAY AND TIME THEY WANT TO INTERVIEW YOU, YOU DON'T GET TO "RESCHEDULE"-- MAKE IT HAPPEN.

  8. A REPORTER'S NOT GOING TO REPEAT A STORY JUST TO INLUDE YOU. USE THEIR EXISTING ARTICLES TO INSPIRE IDEAS FOR YOUR OWN PITCH.

  9. IS YOUR STORY RELEVANT? CREATE YOUR PITCH AROUND SOMETHING PEOPLE ARE ALREADY TALKING ABOUT.

  10. THICK SKIN REQUIRED. YOU'RE GOING TO HEAR "NO" A LOT -- KEEP GOING.

All of the above tips are from an accumulation of fab PR sites online such as Tell Public Relations, Medium.com, and Linkedin.com

$99

Your DIY PR planning guide for insurance professionals is 23 pages! It's packed full of great 'to do's'.

Successful Marketing Tip 3

Educate Your Audience- If you want to increase sales and profit margins as an agent, you need to educate your audience, finding a way to convince them they need what you have. Develop a powerful message, and you'll create name recognition and a strong reputation alongside it.

- What educational methods work best? Try these ideas:• Write informative articles and post them on yourWeb site.• Publish a newsletter and distribute it in your community.• Write a press release and send it to your local newspaper.• Offer seminars on the type of insurance you sell.• Initiate an email campaign targeting your mailing list and Web sitevisitors.• Sponsor a local school or team and advertise your services there.

- Above all, be creative. Watch for opportunities to educate your audience if you want to effectively market your name, products and services to potential clients.

- Last but certainly not least, don't forget the value of face-to-face meeting. This can offer you the best opportunity to get to know your customers, answer their questions and tell them about yourself and your product.

10 COMMANDMENTS OF PITCHING A STORY:

  1. BE BRIEF. JOURNALISTS ARE ALWAYS ON DEADLINE & THEY RECEIVE 100 PITCHES EACH DAY. GET TO THE POINT; CUT THROUGH THE NOISE. PUT TOGETHER A DRAFT COPY OF THE STORY AND BULLET POINT THE KEY INFO.
  2. USE VISUALS AND A CATCHY SUBJECT LINE. NOT ONLY ARE VISUALS MORE CONVINCING, THEY MAKE JOURNALISTS' JOBS EASIER BY PROVIDING ASSETS THEY CAN USE IN THEIR FEATURE.
  3. CHOOSE THE RIGHT JOURNALIST & KNOW THEIR NAME. YOU CAN RARELY SALVAGE A NAME OR PUBLICATION MISTAKE. TAKE THE TIME TO PERSONALIZE YOUR PITCH SO THEY KNOW IT'S NOT A COPY-PASTE MESSAGE.
  4. NO BRIBING, HOWEVER YOU MIGHT FIND OUT IF THE REPORTER HAS A VICE ... LIKE CANDY OR CAKE! NO MATTER HOW WELL-INTENTIONED, YOU SHOULD NOT OFFER SOMETHING TO A JOURNALIST IN EXCHANGE FOR COVERING YOUR BUSINESS.
  5. NEVER EXAGGERATE. ANYTHING YOU OFFER SHOULD BE SOMETHING YOU CAN ACTUALLY DELIVER. GET A JOURNALIST EXCITED WITHOUT USING HYPERBOLE.
  6. A REPORTER'S AREA OF COVERAGE IS REFERRED TO AS THEIR "BEAT". MAKE SURE YOU'RE PITCHING THE RIGHT PERSON FOR YOUR INDUSTRY.
  7. BE READY AND KNOW THE EDITORIAL CALENDAR FOR THE ENTITY.  IF A REPORTER WRITES BACK WITHIN A DAY AND TIME THEY WANT TO INTERVIEW YOU, YOU DON'T GET TO "RESCHEDULE"-- MAKE IT HAPPEN.
  8. A REPORTER'S NOT GOING TO REPEAT A STORY JUST TO INLUDE YOU. USE THEIR EXISTING ARTICLES TO INSPIRE IDEAS FOR YOUR OWN PITCH.
  9. IS YOUR STORY RELEVANT? CREATE YOUR PITCH AROUND SOMETHING PEOPLE ARE ALREADY TALKING ABOUT.
  10. THICK SKIN REQUIRED. YOU'RE GOING TO HEAR "NO" A LOT -- KEEP GOING.

All of the above tips are from an accumulation of fab PR sites online such as Tell Public Relations, Medium.com, and Linkedin.com

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