In order to effectively conduct a publicity campaign, you need a Press Kit. Media Kits are also Press Kits, however, most of the time Media Kits are on sites where you need analytics along with accomplishments. Those downloadable ‘one sheet pages’...
If you’ve worked in a marketing/PR department, you know that there are proven strategies that can help you successfully navigate the world of pitches, media releases, journalists and editors. If you’ve had your own business for a while, you may have...