In order to effectively conduct a publicity campaign, you need a Press Kit. Media Kits are also Press Kits, however, most of the time Media Kits are on sites where you need analytics along with accomplishments. Those downloadable ‘one sheet pages’...
But first, what makes news anyway? A news hook is what draws someone into your small-business story. It’s something that’s compelling, captivating, unique and timely. When you’re looking for local news coverage, make sure you have a solid information that includes...
